It is maddening to watch a giant brand slap the word “local” on a label when you are the one

You are not imagining it. The same lightbulbs, bike parts, school supplies, and kitchen basics really do seem harder to

Plenty of neighborhood breweries and coffee roasters are tired of hearing the same advice. Post more. Film more reels. Tell

You feel it when the package is late again, the replacement part is backordered, or the “local” item turns out

You can feel the mismatch in a lot of towns right now. The pottery class has a waitlist. The forge

You know the feeling. You walk into a craft market hoping to meet the person who made the candle, mug,

You can feel the gap, even if you do not use supply chain language. The cafe wants locally made mugs,